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Tag Archives: Infographic

The Business of Big Ideas: Ogilvy

Agency giant, Ogilvy, is no stranger to the subject of big ideas. 

In 1947, David Ogilvy, mastermind and founder of Ogilvy & Mather, set out to build one of the largest advertising networks in history. His audacity and success were only surpassed by a business acumen and ability to voice concepts that have served as inspiration and a guiding light for professionals in the field of advertising and marketing. When he spoke, we listened. And that we have done for over half a century.

Ogilvy founded his philosophy on three basic pillars: quality and diversity of the people, quality and class of the operation, and last but not least, belief in brands. From here stems that age-long conviction of the development and cultivation of the intangible aspects that make companies (and those responsible for it) unique. "Our history is the evolution of one man's thoughts, talents, and work ethic translated into a company culture, a defining business strategy, a destiny." We must make advertising that sells, but first, make advertising that builds brands. 

So when it comes to ideas worth spreading, what could be better than to share them through social media? The team at Ogilvy has done a great job in creating a platform that both informs and celebrates the passion for ideas set forth by none other than its brilliant founder. For the past year, I've been fascinated with amazing entries featuring infographics, quotes, rankings and facts on the subject of business, advertising, brands, and life.

In keeping with the celebration of knowledge, here are 20 of my most favorite posts from Ogilvy & Mather's Facebook page:

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Road to Cannes Series: 60 Years of Cannes Lions (Infographic)

Only three days until the 60th Cannes Lions International Festival of Creativity. Each year, the creative industry gathers for what is the world's greatest celebration of creative communications -  ¨to learn from the best and celebrate the work changing the communications landscape.¨ 

In light of that, the folks of SapienNitro and Cannes Lions teamed up to bring us six infographics that commemorate the six decades of of the festival. Each will present the latest news, statistics as well as historical information and will be posted during the course of this next week.

Here's the first installment! 

Social media explained with…. COFFEE!


For those who know me personally or follow me on my personal social media accounts, you've probably noticed my particular "relationship" with coffee. So when I saw the famous graphic applied to my favorite drink, I thought, what better way to understand social media? Ha!

The 7 Types of Digital Marketers (Infographic)


As the world of business continues its shift towards better and more effective strategies of engagement, digital marketing is on the rise. People consume more digital content on a daily basis - and by that we mean content on mobile phones, tablets, laptops and more - proving that traditional media is slowly being substituted (or enhanced) by digital. Many marketers have surely understood this notion perfectly and have taken to social media as a way to define his or her particular style.

Under this context comes Optify's interesting - yet cute - view on how digital marketers differ depending on their use of social media.