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The Simple Anatomy of a Meaningful Marketing Story

"We are, as a species, addicted to stories. Even when the body goes to sleep, the mind stays up all night, telling itself stories." -- Jonathan Gottschall

We can't deny it. Experiences and human connections are the heart and soul of our business. At the end of the day, what we are dealing with is people, and storytelling is a powerful tool when it comes to connecting with people. It's a fundamental human activity.

Stories - good ones especially - become excellent voices for brands. Attention, perception, and memories are at the very core of storytelling. It's a notion that goes beyond the simple notion of communicating an idea - it's also about making a difference in people's lives. 

Marketing story


Produced by: Copyblogger Media

Written by: Damien Fornworth

Designed by: Lauren Mancke

The Business of Big Ideas: Ogilvy

Agency giant, Ogilvy, is no stranger to the subject of big ideas. 

In 1947, David Ogilvy, mastermind and founder of Ogilvy & Mather, set out to build one of the largest advertising networks in history. His audacity and success were only surpassed by a business acumen and ability to voice concepts that have served as inspiration and a guiding light for professionals in the field of advertising and marketing. When he spoke, we listened. And that we have done for over half a century.

Ogilvy founded his philosophy on three basic pillars: quality and diversity of the people, quality and class of the operation, and last but not least, belief in brands. From here stems that age-long conviction of the development and cultivation of the intangible aspects that make companies (and those responsible for it) unique. "Our history is the evolution of one man's thoughts, talents, and work ethic translated into a company culture, a defining business strategy, a destiny." We must make advertising that sells, but first, make advertising that builds brands. 

So when it comes to ideas worth spreading, what could be better than to share them through social media? The team at Ogilvy has done a great job in creating a platform that both informs and celebrates the passion for ideas set forth by none other than its brilliant founder. For the past year, I've been fascinated with amazing entries featuring infographics, quotes, rankings and facts on the subject of business, advertising, brands, and life.

In keeping with the celebration of knowledge, here are 20 of my most favorite posts from Ogilvy & Mather's Facebook page:

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