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In less than a month, the world of brands will come together for what is the biggest celebration in the industry of advertising. A place where everyone working in the field of communications - from agencies, to media specialists, to marketers - are inspired by a week of nothing but ideas. Or as Marcelo Serpa, Partner and Chief Creative Officer at AlmapBBDO once said: "Cannes is the worst enemy of indifference. It is here where we gather each year to share the only antidote we have for the indifference of consumers overloaded with information - ads, films and campaigns - creativity."
Here's a review of the campaigns that rocked the 2013 Cannes Lions:
Agency: 4 Creative London | Country: UK
Awards and categories: Grand Prix in Film Craft | Gold in Film
Agency: Wieden + Kennedy, Portland | Country: USA
Awards and categories: Gold in Media | Gold in Titanium and Integrated Content
Agency: Pereira & O'Dell | Country: USA
Awards and categories: Gold in Integrated Content and Cyber (Best Copywriting) | Grand Prix in Branded Content and Entertainment, Cyber and FIlm (Internet Series)
Agency: Wieden + Kennedy, Portland | Country: USA
Awards and categories: Titanium in Titanium & Integrated
Agency: Ogilvy | Country: France
Awards and categories: Gold in PR
Agency: Ogilvy + Mather, London | Country: UK
Awards and categories: Gold in Film
Agency: Cheil Worldwide | Country: South Korea
Awards and categories: Gold in Promo & Activation (Ambient) | Gold in Promo & Activation (Public Health and Safety) | Titanium in Titanium and Integrated
Agency: Saatchi & Saatchi | Country: Brazil
Awards and categories: Gold in Film Craft (Cinematography)
Agency: Leo Burnett Chicago | Country: USA / India / Pakistan
Awards and categories: Gold in Creative Effectiveness | Creative Marketer of the Year
Agency: AlmapBBDO | Country: Brazil
Awards and categories: Gold in Film Craft (Editing)
Agency: Ogilvy Brazil | Country: Brazil
Awards and categories: Gold in Branded Content & Entertainment, Integrated Content, Cyber, Film, Media, PR (Social Media), PR (Integrated Campaign), Promo & Activation, Titanium & Integrated | Grand Prix in Titanium & Integrated
Agency: McCann Melbourne | Country: Australia
Awards and categories: Gold in Branded Content & Entertainment (Music), Integrated Content, Cyber (Music Sound & Editing, Video, Viral Advertising, Online Video), Direct (Digital Marketing & Social Media, Public Health & Safety), Film Craft (Music), Film (Viral Film), Media, PR (Social Media), Promo & Activation (Social Media, Public Health & Safety) | Grand Prix in Direct, Film, PR, Radio, Titanium & Integrated
This post is part of the Road to Cannes Series.
Corporate events are the perfect opportunity to really change the perception of your brand, not through traditional advertising methods - but by immersing your clients in a world that’ll really get people talking. Because more often than not, it’s not just a matter of getting attendees to show up. The best corporate events are those which manage to create a world of their own - one that’s fully immersive and makes your guests feel like they’re part of something unique.
Whether it’s to launch a new product, build upon your internal communications, or build a buzz around your business, creating a great corporate event really can be enhanced by having the right type of staff in place. We’ve seen this to be true across all sectors - from automotive, to telecoms, from utilities to banking - people are at the very heart of the event experience.
What Makes Corporate Events Different?
When putting together a corporate event, it’s essential to focus entirely on your guests. More than anything else, corporate events are an opportunity to create an experience that delights and inspires everyone in attendance - and to generate positive associations between the world, and your brand.
More often than not, they’re a closed space, for a limited number of guests - which means it’s important to make sure they’re innovative, but accommodating to your visitors’ requirements. By creating an event that delivers everything your guests expect from a corporate event, whilst managing to offer something that’s just a little bit unique, it’s possible to redefine your brand - and leave your guests wanting to engage with, and share, their experiences with a wider audience.
Why Are People Important?
No matter the scope of your event or the brand you’re trying to promote, a great staff needs to be a constant. From the team of people behind-the-scenes trying to make things happen, to the hosts and hostesses greeting and assisting your guests, it’s essential to have people who understand the importance of your brand experience. From mixologists, to presenters and cameramen, every person at your event is a representative of your brand - and they have the potential to change the perception of your brand in a powerful way.
By investing in the highest calibre of a team, it is possible to re-define your brand and revitalise your relationship with your clients, consumers and internal staff. We regularly guide our clients through briefing and training to ensure that they’re making the very most of the opportunity, because it’s easily overlooked - but absolutely fundamental in achieving the brand awareness and respect that such events are designed to generate.
Corporate events are a great opportunity to redefine your brand - and get people really talking about your business both at the event, and in the wider sphere. They can be immersive, powerful experiences for your guests - and with the right people on board, you can guarantee its success.
Matt Day works in the brand marketing team at Mashstaffing.com, were he helps companies create re-branding events. If you're looking for advice in re-branding a product, company or brand, look at some of Mash Staffing's advice articles.
Photo credits: MASH Staffing on Pinterest