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More Than Branding ranked #3 in BuyerZone’s “Best Business Branding Blogs of 2013″


I am absolutely thrilled to announce that More Than Branding has been rated as one of the best business branding blogs of 2013 in The Best of BuyerZone series, by BuyerZone, an online small business resource center.

"Maria delivers information on branding in a variety ways, via blog posts, videos, infographics and graphs," says Sylvia Rosen, Online Analyst and Writer for BuyerZone. "The number of content types she presents to her readers keeps them both informed and engrossed."

About the ranking

The ranking highlights blogs that provide tips and advice on an array of branding topics, including name selection, promotion tips, reputation management, networking and more.

Each blog was ranked on the following:

  • Content freshness
  • Blog age
  • Social media presence
  • Engagement with readers

To read more about the blog and the rest of the winners, check out the article: The Best Business Branding Blogs of 2013.

Thank you very much! I am truly humbled!

(SOURCE: BuyerZone)

Favorite Christmas Ads of 2011


A close friend of mine has always said that nothing spells the beginning of the holiday season more than the moment when Christmas spots start hitting the screen. They are an inevitable force of nature, capable of turning us into the most nostalgic and sentimental of creatures.

Just like last year, I was interested in sharing those ads I considered to deliver the Christmas spirit with joyful humour and emotional significance, but especially those who reflect our beloved traditions. After all, isn't that what advertising is all about?

Here are More than Branding's Favorite Ads of 2011:


John Lewis

Title: "For gifts you can't wait to give"



Title: "12 days of Christmas"


Sky Movies

Title: "Christmas"



Title: "Shake up Christmas/Snow Globes"



Title: "2-day sale- She's baack!"


Marks & Spencer

Title: "Christmas Advert"



Title:"El Camión de la Felicidad" (The Happiness Truck)

Have you enjoyed any particular Christmas ad? Send it over, we'd love to check it out!

Happy Holidays everyone!


Interbrand publishes the 100 Best Global Brands of 2011


Coca-Cola is once again the number 1 brand in the world.

After much anticipation, Interbrand announced the 2011 Best Global Brands ranking with Coca-Cola in the first spot for the twelfth consecutive year and brands such as Apple and Amazon as top risers with their astonishing growth during the past months. With massive growth across the sector, technology dominated the list, with 7 out the top 10 brands coming from this industry- IBM, Microsoft, Google, GE, Intel, Apple and Hewlett-Packard.

Damian Borchok, CEO of Interbrand Australia and New Zealand said: "Interbrand's Best Global Brands report is a reflection not only on how brands are performing in terms of their perceived brand success, it is also an invaluable tool for to detect how consumers are behaving, evolving and reacting to brands. More than ever, the economic climate and consumer movement alike are demanding brands to be flexible, innovative and to explore social spaced they never dared to before."

According to Interbrand, there 10 factors that are present in these leading brands, which are:

Internal Factors:

  • Clarity
  • Commitment
  • Responsiveness
  • Protection

External Factors:

  • Relevance
  • Authenticity
  • Differentiation
  • Consistency
  • Presence
  • Understanding

Interbrand's method of selecting the brands entails taking into account the different ways it affects the organizations- from customer expectations, financial performance of its products or services, the role of the brand in the purchase decision process and its strength.

Jez Frampton, Global Chief Executive of Interbrand, introduced the ranking by saying: "Brands increasingly need to be quick and nimble- flexing to stay one step ahead of the change happening all around them. And it isn't just about speed, it's about consistency and accuracy in response to the social media connected and hyper-aware marketplace...

Your customers interpret your brand as a result of every interaction; from culture to product, from environment to communications."

To view the complete report on each brand, the Interbrand methodology, trends and sector overviews, click here.

Source: Interbrand