Internationally renowned magazine Advertising Age in its Central America & Caribbean version has recently posted on their Facebook page what they consider to be the best creative work in Latin America.

Check out who made the cut!

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Client: Agrifeed- Alican
Agency: TBWA\ Dominicana
Country: Dominican Republic

Check our post dedicated to this campaign.

 

 

 

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Client: Banco de Sangre
Agency: jotabequ GREY
Country: Costa Rica

 

 

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Client: Sony Inter-American
Agency: Cerebro Y&R
Country: Panamá

 

 

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Client: La Juguetería- Hot Wheels
Agency: Ogilvy Guatemala
Country: Guatemala

 

 

 

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Client: Video Centro
Agency: Tribu DDB
Country: Costa Rica

 

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Client: Panasonic
Agency: Publimark Lowe – Costa Rica.
Country: Costa Rica

 

 

 

 

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Client: Procter & Gamble- Tide
Agency: BBDO Guatemala
Country: Guatemala

 

 

 

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Client: Maxxx
Agency: CEM JWT
Country: Nicaragua

 

 

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Client: Movistar
Agency: CEM JWT
Country: Nicaragua

 

 

 

By Maria Elena Moré
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Connect with More Than Branding on Facebook and Twitter (@MTBranding)

 

Morning, ladies and gents! Sink your teeth into the bold, the ruthless and the (sometimes) genius… here is today’s “Ad Watch”:

Toyota Aygo

Title: “Cut the cord”

Apparently life would be rough if you still had your umbilical cord. At least that’s what Toyota makes us think when these daily activities are interrupted abruptly because of it. The new ad for Aygo, their compact city car, makes an interesting statement: grow up, buy an Aygo and “cut the cord”… Question is, how unsettling is it to watch? All I can say is: “Ouch!”

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Axe

Title: “Jumpman”

Great visuals and sound come together in an ad that pays tribute to basketball and sports advertising iconography. Total female seduction, a concept that accompanies Axe like the pom-poms on a cheerleader.  An attempt to create an ad with a ‘fresh’ approach based on an idea that stems from a long-term positioning and a universal phenomena-  Axe’s irresistibility.

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Evian

Title: “Evian Baby Inside”

Evian continues to foster the concept of  ‘living young’, hence associating the brand with babies just as they have done in the past. With music by Uffie, the spot makes an interesting use of editing while adding a touch of diversity, not to mention a creative way of having the babies present in a different manner… But other than that, how much more can we relate both elements with one another?

 

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Sony Cybershot

Title: “Marilyn”

The use of old photography and icons such as Marilyn Monroe and Albert Einsten come together for a series of ads that say, “Stories are better panoramic”, as is the new claim for Sony’s Cybershot camera. Receiving generally good reviews from audiences, the campaign leverages on pictures of historical importance that spark attention and interest amoung its viewers- a clever idea that beats the concept of the unfamiliar and a photo perhaps few would identify or recall.

Title: “Einstein”

By Maria Elena Moré
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Follow More Than Branding on Facebook and Twitter (@MTBranding).

 

Audi

Title: “Robot”

DDB Barcelona’s latest spot for the Audi A4 hits the bullseye with an approach that carries a fantastic message and a character that generates an emotional bond. The execution triggers immediate admiration, respect and aspiration for the brand. It allows the car to shine on its own instead of resorting to face-to-face comparisons as we’ve been seeing.

Subtle seduction resulting in utter brilliance.

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Hallmark

Title: “Mornings”

The new Hallmark spot is the living embodiment of the company’s new positioning focusing on life and its special occasions. Not only is the brand embracing new formats and expanding its product line,  it’s also shifting towards a strategy that embraces those “little moments”, instead of just big milestones. The new campaign gives Hallmark an excellent chance to be present in countless moments during a year, providing new selling opportunities and more presence in the life of someone.

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Sony PS3

Title: “Kids”

Few words are needed to grasp the message and understand the power, emotion and realism of the PS3. Simple, yet very effective. 

Sometimes less is definitely more.

By Maria Elena Moré
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Connect with More Than Branding on Facebook and Twitter (@MTBranding).