"We are, as a species, addicted to stories. Even when the body goes to sleep, the mind stays up all night, telling itself stories." -- Jonathan Gottschall
We can't deny it. Experiences and human connections are the heart and soul of our business. At the end of the day, what we are dealing with is people, and storytelling is a powerful tool when it comes to connecting with people. It's a fundamental human activity.
Stories - good ones especially - become excellent voices for brands. Attention, perception, and memories are at the very core of storytelling. It's a notion that goes beyond the simple notion of communicating an idea - it's also about making a difference in people's lives.
Produced by: Copyblogger Media
Written by: Damien Fornworth
Designed by: Lauren Mancke