Year in and year out, the Super Bowl provides sports fans, viewers and advertisers one exciting and memorable night. 2014 was no different. The Seattle Seahawks conquered the Denver Broncos with an outstanding score of 43 - 8, considered by experts as the "greatest defensive performances in Super Bowl history against the greater offence in NFL history." But we're not really here to talk about sports, are we?
Let's get to it.
As ever, Super Bowl Sunday is the holiday of holidays for advertisers and footfall fans alike. With 30-second spots at $4 million a pop ( that's about $133,000 per second), the quest for advertising efficiency is at an all-time high. Just like last year, social media played an exciting role for the pre-game promotion and hype; a strategy that allowed brands to set the tone and engage with customers sooner. As Paul Fahri expressed, "A Super Bowl commercial is just the start of an advertiser’s advertising . . . about its Super Bowl advertising. The commercial is just the middle. Thanks to social media, companies engage in a buildup about their ads before the game, and most follow up afterward, too." The Super Bowl may have ended, but thanks to Youtube, it ads will still resonate.
Youtube has returned with its Ad Blitz featuring the list of Super Bowl spots, inviting us to watch, vote and share our favorite ads of the night. Honestly, I am loving the idea of having a Super Bowl "hub" on Youtube; everything in one place, perfectly organized. It offers brands a longevity to their Marketing efforts and gets people voting on what they really liked after watching it several times. And if Ad Blitz 2014 performs anywhere near what it did in 2013 - which offered a combined view of 110 million views, 1.3 million hours and 60 million daily impressions - we're talking about money well spent.
"The real contest at the big game is not fought in the field; the real contest is between advertisers and their commercials. And that commercial is fought - and won - on Youtube Ad Blitz." You got that right.
Go to Youtube and click VOTE under your favorite video. Simple.