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Our favorite Super Bowl Ads on Youtube Blitz

Year in and year out, the Super Bowl provides sports fans, viewers and advertisers one exciting and memorable night. 2014 was no different. The Seattle Seahawks conquered the Denver Broncos with an outstanding score of 43 - 8, considered by experts as the "greatest defensive performances in Super Bowl history against the greater offence in NFL history."  But we're not really here to talk about sports, are we?

Let's get to it. 

As ever, Super Bowl Sunday is the holiday of holidays for advertisers and footfall fans alike. With 30-second spots at $4 million a pop ( that's about $133,000 per second), the quest for advertising efficiency is at an all-time high. Just like last year, social media played an exciting role for the pre-game promotion and hype; a strategy that allowed brands to set the tone and engage with customers sooner. As Paul Fahri expressed, "A Super Bowl commercial is just the start of an advertiser’s advertising . . . about its Super Bowl advertising. The commercial is just the middle. Thanks to social media, companies engage in a buildup about their ads before the game, and most follow up afterward, too." The Super Bowl may have ended, but thanks to Youtube, it ads will still resonate.

Youtube Ad Blitz

Youtube has returned with its Ad Blitz featuring the list of Super Bowl spots, inviting us to watch, vote and share our favorite ads of the night. Honestly, I am loving the idea of having a Super Bowl "hub" on Youtube; everything in one place, perfectly organized. It offers brands a longevity to their Marketing efforts and gets people voting on what they really liked after watching it several times. And if Ad Blitz 2014 performs anywhere near what it did in 2013 - which offered a combined view of 110 million views, 1.3 million hours and 60 million daily impressions - we're talking about money well spent.

Youtube Ad Blitz

"The real contest at the big game is not fought in the field; the real contest is between advertisers and their commercials. And that commercial is fought - and won - on Youtube Ad Blitz." You got that right.

Go to Youtube and click VOTE under your favorite video. Simple.


 

Super Bowl 2013: The Ads

 

It's that time of year again. The night in which football and advertising collide. According to Bloomberg Businessweek, "Rates for Super Bowl spots have climbed about 60 percent over the past decade, showing how much marketers value the chance to reach the largest TV audience. Last year’s game had 78 commercials and produced ad sales of $262.5 million..."  

Brands turned to television (and the internet) for football's biggest night,  and spent as much as $140,000 dolars per second for air time - a sum that can only be justified by the number of viewers and online buzz that generates only with an event such as this. Newcomers Oreo and Pistachios shared the spotlight with recurring participants such as Volkswagen and Go Daddy, who spurred up negative remarks due to what some considered as offensive spots.

From fans' submissions for the Doritos and Lincoln ads, to big productions with Kaley Cuoco and Stevie Wonder, this year was all about the pre-game strategy. "Social media has ushered in a new reality for marketers looking to play in the big game, and it’s allowing brands to create deeper narratives, engage fans earlier on and create greater buzz by releasing teasers and assets online before the event.", writes Rae Annfera for Co.Create.

Proving a universal rule: It still pays to pay. 

Ram Trucks - "Farmer"


Taco Bell - "Viva Young"


Audi - "Prom"


Samsung - "El Plato Supreme"


 

Oreo - "Whisper Fight"


Best Buy - "Infinite Answers"


 Budweiser - "Brotherhood"


Milk Mustache - "Got Milk?"


Lincoln - "#SteerTheScript"


Beck's - Sapphire


Go Daddy - "Perfect Match"


Mercedes-Benz - "Soul"


Volkswagen - "Get in. Get happy."


Toyota - "Wish Granted"


Coca-Cola - "Chase"


Doritos - "Goat 4 Sale"


 Pepsi NEXT - "Party"


Pistachios - "Gangnam Style"


 

Favorite Super Bowl Ads of 2011

There's nothing like the Super Bowl in the life of a marketing and advertising junkie. We look foward to it just like we do to Christmas. It's a fun-fest for those of us who get our kicks by seeing what brands have come up with and where they are headed towards to...

This year's Super Bowl season was nothing short of groundbreaking. With the help of social media, ads reached a higher level of audience, created more buzz and made a higher impact, before, during and even after the show. Sites such as Youtube have made it possible for people to watch these ads from every corner of the globe and at any given time. And what's best, we now have an idea of our impact in real time. It's the beggining of a new era. The social era. Now we can leverage our popularity and enforce our brands like never before.

"SuperBowl XLV goes down in history as the year social media disrupted the drama of analog, linear advertising and replaced it with an ongoing conversation available before, during and after.", Sheila Shayon from Brandchannel comments on Super Bowl XLV: The Social Media Replay.

 Here are More Than Branding's favorite Super Bowl Ads of 2011:

Volkswagen

Title: "The Force"


Chrysler

Title: "Imported from Detroit"


Doritos

Title: "Pug Attack"


Pepsi Max

Title: "Love hurts"


 Chevy Camaro

Title: "Miss Evelyn"


Coca-Cola

Title: "Borders"


Sports Authority & NFL

Title: "Pass the Good"


Careerbuilder

Title: "Parking Lot"


Best Buy

Title: "What's a Bieber?"


Can't wait for next year!!