Scott Schuman and Garance Doré are perhaps two of my favorite bloggers on the planet. Passion and dedication is what defines them, parralled with their unique sense of style and eye for the brilliant. Their world-renowned blogs- The Sartorialist and Garance Doré- serve as an inspiration powerhouse for enthusiasts and experts that wish to sink their teeth into a perfect world.

Fellow blogger and friend, and not to mention a lover for all that is fashion, Amalia Vega shared this video with me recently. It’s a behind the scenes look at Garace and Scott’s shooting for the Tiffany and Co. campaign entitled “What makes true love.” See if you can spot a certain brand’s awesome product placement.

By Maria Elena Moré, in collaboration with Amalia Vega

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Connect with More Than Branding on Facebook and Twitter (@MTBranding)

This cute little blue bird needs no introduction. It basically speaks for itself.

Why the hype, you might ask? Only because Twitter is perhaps one the best examples on how new platforms are altering the way we do business and channel our communications. It’s considered one of the most relevant tools applied today in which managers implement their daily Marketing, PR and social practices. Who would have thought?

It serves as a great medium in which to connect your customers, share information and even apply it as a resource that allows us to gain intelligence on our competitor’s brands. But more importantly, it lets us test the waters on what people are talking about.

Check out this cool Infographic by Lab42, on the way people connect with this social network.

By Maria Elena Moré
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Connect with More Than Branding on Facebook and Twitter (@MTBranding)

One of my all-time favorite sites, Mashable, has just published this awesome Infographic commemorating 35 years of Apple product design, or as my friends like to call it, beauty personified…

Master Jobs and his army of men have created an empire of products that have either succeeded or failed in the digital era- but most, and by most I mean almost all, have shaped the scope of the market of consumer electronics. And even more importantly, they have altered our experience towards it.

As I mentioned not long ago on my post entitled “The Importance of Product Design and Packaging in Branding”, product design is vital when it comes to brand image. Those who master the art of aesthetics have a better chance of making a sale based on emotions, and establishing bonds that last longer. In our minds, the market leader will always be the brand that captures the essence of innovation, vision and perseverance towards products that today will shape our tomorrow.  

By Maria Elena Moré

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Connect with More Than Branding on Facebook and Twitter (@MTBranding).

In just a wee-bit more than 5 years, the San Francisco start-up turned social media giant is celebrating its 200 millionth Twitterer.

Since its conception, Twitter had a clear definition- to be a social networking and ‘micro-blogging’ site that would allow users to send updates under the confinement of 140 characters. The result today has been nothing short of mind blowing. Twitter has become a universal platform that instantly brings us news from all over the globe, allowing us to stay connected with brands, celebrities and friends in ways we never thought possible. 

Its growth is a reminder of the amazing possibilities in our field that make us go ever further when it comes to consumer-centric relationships, especially since it helps us connect with people in a more direct and instant way.

As Charlie White said, “And now that Jerry Seinfeld has jumped on the Twitter bandwagon, it reminds us that the little tweeting platform that was once about nothing, well, now it’s about something. Something big. One thing’s for sure: It’s changed the world.”

Twitterrific.

Check out this Infographic by the folks of Visual.ly

By Maria Elena Moré

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Connect with More Than Branding on Facebook and Twitter (@MTBranding).

It’s always interesting to see how things change who we are and our behavior patterns. For better or worse. The truth is, focusing on the use and relationship between technology and people is something we can’t shy away from. It’s a part of us and it’s here to stay.

Marketing is a trade of change. Sure, there are many constants that will forever be a principle among us, but the truth is that the vehicles of communication are forever altering and defining our skill. Understanding and jumping on the train will be what sets us apart from those who are still riding in the wagon behind. Our job will be to recognize and acknowledge these new channels and use them to speak to our customers.

Generation text is a term referring to those members of society who have grown up with cell phones from a young age. Furthermore, it can be applied to adolescents and teenagers who feel that they are unable to function without a cell phone. – Wikipedia

Sound familiar?

Check out this Infographic by Lab 42 and find out how this generation handles the age-old concept of communication.

By Maria Elena Moré

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Connect with More Than Branding on Facebook and Twitter (@MTBranding).