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Tag Archives: Viral Marketing

Google captures the spirit of ‘search’ in its new Zeitgeist video

There is no greater moment in advertising than that in which the spirit of a brand is linked to the spirit of humanity.

Since 2010, Google has provided a snapshot of the world's most important events through its Zeitgeist video. From our biggest achievements to our most perilous catastrophes, it reflects what touched us and shaped us during the course of 365 days.

This year's top trends can be found on their website under an array of categories - people, events, consumer electronics, hashtags, etc. - all of which result in a memorable and beautiful video. (see below)

Google Zeitgeist 2013

Google Zeitgeist - United States: 


Google Zeitgeist - France:


Google Zeitgeist - Japan:


Google Zeitgeist- Germany:


 

Previous years:

"Google Zeitgeist 2010: A Year in Review." 

"Google Zeitgeist 2011: How the World Searched." 

"Google Zeitgeist 2012: The World's Biggest Moments."

Google Zeitgeist 2012: The world’s biggest moments

 

And just like that, another year has flown by.

The team at Google has just published their third "Year in Review", which commemorates what the world was like in 2012, through the 1.2 trillion searches in 146 languages. 

 

The video series continues to  cement Google's importance in the world. (Check out 2010 and 2011). It's amazing all the things that can happen in only a matter of 365 days... how we all shape history without even noticing.


"Our key to greatness lies in who we are, which we can give to other people in a way that when they walk away from us, they are able to say in their hearts that they have taken away something with them quite extraordinary.” - C. JoyBell C.

Never fails to give me goosebumps. Makes me proud to be human.

 

The Art of Going Viral (with Infographic)

 

I love how Seth Godin defines viral marketing. It's a simple, straight-forward explanation, and it goes something like this:

Viral marketing is an idea that spreads--and an idea that while it is spreading actually helps market your business or cause. Because the currency of our future is ideas- the idea virus mechanism is how those ideas propagate.

His 12 year-old book on viral marketing "Unleashing the ideavirus" is still one of the most sought-after and relevant resources on the subject. You can read it for free here.

The fact is, technology is one of the best things that has happened to us marketers. Word-of-mouth has taken a whole other dimension. The Internet- with social media, emailing, blogging, IMing, etc.- has served as the ultimate slingshot for the faster spread of our messages.

Here's a pretty neat Infographic brought to us by ProBlogger and Voltaire that helps us understand the viral content marketing phenomenon. From its anatomy, types, reasons why we share, and how it all comes down to Metcalfe's Law, it's all there, so check it out:



Google Zeitgeist 2011: How the World Searched

Yes, I know. 2011 has flown by. It seems it was only yesterday when saw Google Zeitgeist's awesome Year in Review for 2010.

On that same spirit, they have recently published this year's version on their site, where you can check out the trends and searches from all over the world in different categories, such as: Fastest Rising People, Maps, Consumer Electronics, News, Food & Drink, among others. From Lady Gaga and Justin Bieber, to the Greek riots, to the Royal Wedding, it brings us marketers a great insight- an overview of how the world moved and what influenced it. Or as Sheila Shayon from Brandchannel says: "Beyond revealing the spirit of the times, it's also a fascinating local snapshot."

Here's a look into the top moments from 2011:


 

 

Jennifer Aniston relies on viral to go viral… Is that ‘Smart’ or what?

It seems that everyone wants a piece of the viral-sphere nowadays... even Jen Aniston. The potential and impact of brands under this phenomenon makes Smart Water want to direct a "virus" of its own: "I'm here to talk to you about Smart Water. But in this day in age, I just can't do that, can I?"

The (almost) 3 minute ad features internet sensation Keenan Cahill, references to the Yosemitebear Double Rainbow, Evian's CGI dancing babies, dogs, a parrot and even an unlucky fan, all for the sake of hits. In the end, she drinks from the bottle and asks her co-producers what they should call the video. The answer? "Jen Aniston's Sex Tape." Clearly, they'll try their hands at everything...


How does this affect or benefit our perception about the water? Could this incessant desire to go viral come out as too needy?

What do you think? Smart idea?

* A big thank you to Rossina Gómez for sending the video...