There is no greater moment in advertising than that in which the spirit of a brand is linked to the spirit of humanity.
Since 2010, Google has provided a snapshot of the world's most important events through its Zeitgeist video. From our biggest achievements to our most perilous catastrophes, it reflects what touched us and shaped us during the course of 365 days.
This year's top trends can be found on their website under an array of categories - people, events, consumer electronics, hashtags, etc. - all of which result in a memorable and beautiful video. (see below)
Google Zeitgeist - United States:
Google Zeitgeist - France:
Google Zeitgeist - Japan:
Google Zeitgeist- Germany: